So what's different?
- Our Talent - We hire talented people with multidisciplinary skills.
- Our Approach - We blend a solid foundation in user centered design with the best practices learned from years of marketing communications.
What does this mean for you? Sites that are both usable and compelling.
How do we do it?
Depending on your situation, we tailor the following tasks to meet the specific needs of your business.
Project Kick-Off / Definition
Good design starts with good research, into your business, your customers, and the competitive landscape. Specifically, we help define complex problems, create a clear vision by which to make strategic decisions, and we use a variety of interactive workshops to clarify your brand positioning and the desired customer experience.
User Research
Good design also requires a solid understanding of your users, with a focus on their behaviors and the tasks they want to accomplish. Depending on your situation, we have a variety a methods by which to learn what your customers have to say, what they actually do, and how they feel. For more information about these methods, please see our Experience Design Strategy section.
Information Architecture
We draw from a variety of hands-on activities and navigational strategies to structure content in a way that is intuitive to your users, allowing them to easily accomplish their tasks. This includes creating a solid navigational framework as well as clear and consistent labels. We also offer consultation for clients who choose to write their own content, insuring content is written in a format that is web appropriate.
Information Design /Visual Design
Out team of designers are skilled at turning solid screen details into powerful visual designs, designs that surprise, engage, and inform your customer. We use visual cues and design details to shape and reinforce the desired brand personality, clearly communicate the desired message in a compelling way, and make information easier to find and understand.
Site Development
Of course, a lot of planning and research isn't worth much without execution. We make sure that when we build your site, it is highly visible for search engines, accessible to users with disabilities, and compatible across all of the major platforms and browsers. We extensively test each web site before moving into production and going live to the public.